What will others think about how you look if you do not dress formally for that occasion?
What will others think if you answer those support calls yourself?
What will others think about your organization if it does not have a formal corporate website?
What will others think about your product if it doesn't even have a name?
Fortunately others do not have the time to think about any of that.
Others, are way too busy thinking about.... what the other others will think about them.
What that means is you can stop caring about others and be yourself.