As developers who believe in participating and contributing one of the things that I do often is tweet using Tweetdeck.
As much as I love Twitter and Tweetdeck, one of the things I find deeply painful is keeping Tweetdeck or any twitter client open as I work. I have tried it over a zillion times now and if I have Tweetdeck or for that matter any twitter client open on my desktop I just cannot seem to get anything done.
It is the very core of the twitter design, the very thing that makes twitter tick that starts playing against you when you are trying to focus on a piece of work and get it done while keeping a twitter client like Tweetdeck open.
At the very core of the twitter design lies a fundamental component that makes twitter tick and makes you addicted to it: your ego.
Human beings by their very nature are playful beings.
We love playing and above all we love the idea of winning.
Winning allows us to feel good about ourselves and pampers our self-ego.
What twitter allows you to do through its one-forty-character-long-text-box and showing you your twitter mussel power on your timeline dashboard, is that it allows you to take a shot at the game of finding one more follower. You post an random tweet and if someone is searching the topic, likes what you say you get a plus one on your follower count. A minor boost of self-ego.
Of all the reasons that we tweet, one is that tweeting is almost like gambling where your prize is new followers.
Every time you do not have a meaningful insight or a meaningful piece of information that just has to be shared with the world and you go ahead and decide to tweet anyway, all you might be doing by publishing a tweet is taking a shot at the twitter-slot-machine where the reward is a bump-up on your follower count.
Stop playing the twitter-slot-machine while you are trying to get a focused piece of work done. In fact, I may even go so far as suggesting that you stop playing the Twitter Game all together and go tweet about something meaningful.
I wish you good luck.