Posted On: Monday, 17 February 2014 by Rajiv Popat

Some environments shout out smart.

That young random doctor in that fancy hospital for instance; The chamber, the white coat, the receptionist, the forms you fill before you are allowed to meet the doctor - all work to prime your brain with the belief that your doctor is smart. That you are in safe hands.

Software is no different. The plush offices of that smart product company, the bean bags, the large television screens on the corridor, the huge long passageways, the professionally trimmed grass in the gardens that surround the office - all designed to prime the customers brain to believe that the people who work in the company are really smart.

But what about that talented doctor who runs his own small practice and refuses to get a monthly pay check from that hospital?

What about that young programmer who decides to write his own application and not work for that development shop?

Or that writer who decides to publish on Kindle instead of going with a professional publisher?

Or that artist who sells his own painting instead of showcasing them at a known gallery?

When you decide to give up systems and environments which make your clients believe you are smart, you are left with only one thing that will convince your clients you are indeed smart and will make them keep coming back to your work:


Here is to all individuals who don't need environments and systems to earn respect, attention, business and success.


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