You there; if you are reading this you probably have something you can teach us; something you can build or maybe a story to tell. Some insightful content, some meaningful software or a product that can change our lives in the tiniest of ways, maybe just for a couple of days.
Maybe you can make us smile. Maybe you can make us laugh. Maybe you can make us take a pause from our routine, mediocre, mundane lives and nudge us to think. Maybe you can give us a tool or a utility that you were working on last week.
The real question is, are you giving us any of that?
If not, why?
You are afraid of failing. Aren’t you?
Actually, you are shit scared.
You already know that the 'I don't have time' is the lamest of excuses you have given yourself for years, haven't you? 'I want it to be really good before I release it' - that is a lame excuse too.
Of course you want to spend time and sign stuff you put online. Put finishing touches to it. Polish it. Make it the best you can. All you need is a little bit of time. Newsflash – you are never going to have that ‘little bit of time’.
Remember, you don’t have to be the best to have an audience. You don’t even need an audience. Just being loud, being opinionated and adding a little bit of genuine value with an intent that is pure and clean, is all we, you readers, followers, subscribers, audience (or whatever it is that you want to call us) expect from you.
Show us what you’ve got. We don’t want you to polish it for hours. We don’t want a formal website with professionally done videos surrounding it. We don’t want marketing weasels selling us crap. We don’t want impotent words or formal introductions of your product.
Show us a little bit of yourself through your product, service or whatever it is that you have to offer.
Make it Raw. Unedited. Real.
Even if it is as raw, unedited and real as the videos from Khan Academy.
Salman Kahn from Khan Academy explains this rather articulately in his video on the topic.
Normally, I would have quoted from the video, but this one is fairly inspirational and I would rather than you take the twenty minutes and see the video for yourself.
The takeaway from all of this?
If your intent is pure and you are adding value, we will listen. And if you continue doing it long enough, consistently we might even spread the word for you.
Now go give us something meaningful, cute, smart, sexy, funny, or simple and informative.
Give us a little bit of you.
The you that moo's and the you that is purple.
I wish you good luck.