We are creatures of acceptance. It is why we smile at people on the road. It is why we make friend, connect to our colleagues at work and build stuff.
Like it or not, acceptance is probably one of our fundamental needs. It is as real as food, water, survival and reproduction.
There are two different ways of seeking acceptance though.
Compliance is when a large group (the society, relatives, an organization, a body of professionals, customers) tells you what they need from you. You sacrifice parts of your personality, your gut, your desires, your vision and you give them exactly what they want. In return the group grants you acceptance. Only as long as you continue to comply.
Standing out is another way of seeking acceptance. Standing out is saying, "Sorry! I don't have what you want from me. But look what I've got here!" And then wowing them with your talents, your personality, your gut, your desires, your vision, your way of doing it, your approach to solving a problem or your product.
In the short term, standing out attracts more rejections. Standing out is scary and lonely. In the short term it also seems risky and expensive. But in the long run, the kind of acceptance that you get by standing out is very different from the kind you get by compliance.
Standing out gets you acceptance from people who genuinely respond to your weirdness. Standing out gets you acceptance from people who share your core values. Standing out connects you to people who see your stuff and say "we totally get it! Give us more of just that!".
Standing out brings you in touch with the best of friends, the best of family, the best of colleagues, the best of customers.
Put simply, standing out brings you face to face with, your people
Your initial groups may not be large, but in the long run, the encouragement and the support you get from them makes standing out worth so much more than the price you pay for it.
The returns of course, aren't instant. It takes some time and patience and commitment and work to find genuine acceptance but if that is what you are seeking as an individual or as an organization, there is no reason to settle for less.