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Posted on: Friday, 25 February 2011 by Rajiv Popat

Most organizations have ways of keeping their employees motivated.

Most organizational motivation looks like this.

If you cannot drop your carrots and your sticks, we won't drink your cool aid.

If your inspiration is backed by an "Or Else", a written rule, a CYA document or a silent subtle threat, it's not inspiration.

The "Or Else" triggers the lizard brain to finish tasks but it won't result in getting people to ship art.

The results are likely to be mediocre and boring.

If you want to build and ship genuine art, take away the "Or Else" part.

What you have left is a remarkable culture with a tribe of motivated artists.