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Posted on: Friday, 04 February 2011 by Rajiv Popat

You have the venture funding covered.

You have an exit strategy.

You don't mind getting sold to a Google or an Amazon. In fact you have already thought about it.

Here is the bad news: Your venture is going to fail.

You are going to wait for your first million users to show up, and they wont.

You are going to wait for your first five, million dollar clients to show up, and they won't either.

You are going to wait there hoping a Google or an Amazon buys you and Google or Amazon is not going to give a shit about your product.

And that is not because you are a looser who could not start an organization or take it to a successful completion. That is just because you are playing a game where you are the rules are designed to help you loose.

When your organization is lean enough to survive on just ten hours a weekend, a tiny desk in a tiny corner of your home and less than three digit dollar amounts for hosting charges, you are on to something.

That is when you suddenly, you don't need your first million users to show up within a year or your first five million dollar clients to show up, or Google and Amazon to drool over your product and buy it.

Now suddenly, you are working on something that is gorgeous and has a life of it's own.

And the most amazing part of it, is the realization that you don't want an Amazon or a Google to buy you.

You have an organization, that can survive without a whole lot of users, without a lot of clients and without any venture capitalist and that my friend, is a gorgeous thing.

You are what I call, a Guerilla Entrepreneur, working for an organization that does not need a whole lot of capital or external confirmation to stay afloat.

I cannot tell you if you will be sold to a Google or not, I cannot tell you if a million users will show up or not, I cannot tell you if you will bump into the first five of your million dollar clients.

I don't know enough about that part. I haven't played that game yet and I have no intentions of playing it in my life because it is designed to make you lose. I can't tell you anything about that game. I'm sorry.

What I can tell you however, is that you will be happy, because every weekend, month after month, you will get to work on something you really love working on. And that in itself it a gorgeous feeling to have. Anyone who has experienced that feeling hardly ever talks about an exit strategy.

If you do, chances are, that you just don't get it.

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